Most Recently Written

Print media as offline lust object… redux

The following clip from Mental Floss features Wired Editor Chris Anderson giving his take on where magazines and print might head in a tablet driven digital world. Be sure to click through to the post and listen to the quick audio clip - in it he mirrors something I wrote two years ago: http://mturro.com/2008/01/22/print-media-as-offline-lust-object/Clipped from [...]

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Things Recently Written

January 27, 10
@neilperkin on paywalls in publishing and how the right way might look.
This clip from Neil Perkin really underscores a point I was recently trying to make regarding the need for publishers to change more than just the output technology of their offerings. Simply taking your current publishing process and putting

January 18, 10
Looking into the future through a rearview mirror.
I love everything about this video – aesthetically it hits for me on almost every count: music, process, letterpress, booze, promotion – it’s really perfect. Beyond all that I find a special satisfaction in that it celebrates a way of

January 13, 10
Ridiculous Condé Nast contest shows just how out of it the publisher is.
The problem with this approach is that it’s highly unlikely that there will be one singular idea that does anything to help old growth media dig itself out of the swamp it’s mired in. Outfits like Conde Nast need to

January 10, 10
Why Michael Pollan is the most subversive writer alive.
While most food and diet books focus on you – on how to make you look better, make you feel better, make you a more happy and loved person, make you look good on the beach, get you more dates

January 8, 10
You say you want a revolution: magazine publishers and their pipe dream of a tablet savior
The following clip from Josh Gordon’s Ad Sales Blog typifies the most troubling aspect of the digital tablet touchscreen slate fever that’s taken hold of the magazine industry: an obsession with output. You see it everywhere – in blog posts, tweets,

December 3, 09
Tablets, Apple, Time, and the end of the beginning.
The following video of Time Inc’s tablet version of Sports Illustrated is pretty impressive. While a lot of webfully minded folks balk at any piece of technology whose marketing combines the words magazine, digital, and Adobe, it’s clear that

December 2, 09
I got my shoes on backwards, that’s all.
In the interest of trying out Amplify’s new video clipping feature I wanted to share out a video by a friend of mine – Shoes, by William Mallory. The music is by Mr. Mallory and the video is directed

November 18, 09
“Making content work in a networked era is going to be about living in the streams” – @zephoria
This clip – from the transcribed version of danah boyd’s Web2.0 Conference talk “Streams of Content, Limited Attention: The Flow of Information through Social Media” – is a spot on assessment of the change upending media. So often we

October 16, 09
If you want to tell a story you have to know the code.
The following clip from an interview Samir Husni did with Bob Guccione Jr. betrays a what I see as a key blind spot in the the contemporary journalistic field of vision – a notion that story telling is somehow a

October 1, 09
A post by @steverubel helps me clarify my thoughts on bound/unbound media.
All spokes and no hub – I love that. It’s also one of the truest, most insightful, and accurate statements I’ve read in a while.  The destination web is dying – at least for content producers.  I think I have

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