As the world kept him thinking in turns so would the blank, empty, undiluted space in the upper right corner of his unimaginative American blog. It left itself for last - as if it knew it was much too smart for him - as if the search bar that had once been there was an overture to another space in time - as if that corner meant more than it really did.
Apple/Starbucks Deal is Important
It took me a little while to digest yesterday’s iPod announcements, but now I think I know what I think… I think. Anyway, what has me the most jazzed is the new Wi-Fi iPod Touch (not alone there) and the Starbucks “Now Playing” feature. OK, I realize that the Starbucks integration looks, at first blush, kind of limited and useless. But the more I think about it the more I like it… not that I’m going to run out and buy the touch just just for that, but I do think this is glimpse of the future of music retail. Imagine this being rolled out beyond Starbucks… making it a business service targeted at retail, restaurants, bars, hotels, malls, and anywhere else that uses music as background. Hear a song, like a song, buy a song… no matter where, no matter when. The concept could even be extended beyond music retail… information about historical places, museums, art galleries, movie theaters… all available through Wi-Fi, downloaded straight to the device.
I’m not alone in my enthusiasm… check out what TUAW is saying:
Still think it’s silly? Imagine when ten retailers are on board. Or twenty. Or television networks. Grey’s Anatomy ends with a description of the week’s featured pop tune. Why not grab it then and there?
When this catches on, it will be big.
Big indeed… this will fundamentally change the music discovery process.
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I dunno. I have big worries about this, not only having two lifestyles shoved down my throat in one sitting as it were, but it could also mean that larger labels and artists will leverage their position of power to get more airplay (therefore sales) and squeeze out the incredibly important underground and minority interests. I don’t want no stinkin P Diidy with my skinny latté. No Siree! Give me my Tin Hat Trio served with a nice dollop of fresh air as far away from that coffee movement as possible.
I’ve bred a new logo at http://www.intercuts.com/weblog/2007/09/starple-or-appbucks.html
I dunno. I have big worries about this, not only having two lifestyles shoved down my throat in one sitting as it were, but it could also mean that larger labels and artists will leverage their position of power to get more airplay (therefore sales) and squeeze out the incredibly important underground and minority interests. I don't want no stinkin P Diidy with my skinny latté. No Siree! Give me my Tin Hat Trio served with a nice dollop of fresh air as far away from that coffee movement as possible.
I've bred a new logo at http://www.intercuts.com/weblog/2007/09/starple...
True, the first incarnation of this will look a little like the corporate monoculture you describe, but there is tremendous opportunity here. IF Apple would open this up to anybody then I could see this being a great new way to distribute any kind of music in any kind of public space. Just replace Starbucks with your favorite indie hotspot or underground jazz club and you begin to see what I’m getting at.
So… Imagine I own a club, or a cafe, or a bar and I have my music served up via a local install of itunes that also broadcasts the playlist to all iPods in the house. You as customer hear what you like and buy it via itunes and I as owner get a share of the sale.
Obviously a whole slew of DRM, copyright and pricing issues would have to be resolved, but it is definitely possible.
True, the first incarnation of this will look a little like the corporate monoculture you describe, but there is tremendous opportunity here. IF Apple would open this up to anybody then I could see this being a great new way to distribute any kind of music in any kind of public space. Just replace Starbucks with your favorite indie hotspot or underground jazz club and you begin to see what I'm getting at.
So… Imagine I own a club, or a cafe, or a bar and I have my music served up via a local install of itunes that also broadcasts the playlist to all iPods in the house. You as customer hear what you like and buy it via itunes and I as owner get a share of the sale.
Obviously a whole slew of DRM, copyright and pricing issues would have to be resolved, but it is definitely possible.
This article I so true, keep on writing like this, enjoyment to read
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