Full-feed RSS is a jewel that media companies refuse to explore

Let me add this item to the short list of things I’ll say amen to. I’m a voracious RSS consumer – my reading list stands at 577 feeds as I write this – and nothing chaps my ass more than having to click out of my reader and over to a the actual site to read a full item – especially if I’m reading feeds on my phone. Granted, it is kind of nice to get a whiff of the originating sites design and original context, but more often than not I’ll just skip over partial feeds – unless they are so intriguing that I just HAVE to jump. When I’m in flow – scan – read – mode I just want ingest and progress – not jump. Jumping is for browsing – for when I’m looking for new feeds – full feeds.

View Comments for “Full-feed RSS is a jewel that media companies refuse to explore”

  1. I agree – and think usage will only grow in this arena. Any thoughts on how publishers can best monetize it? (Impressed you can handle 577 — once I get behind 300, it gets kind of ugly.)

    Posted by Marcus | November 20, 2008, 4:06 pm
  2. As far as monetizing RSS is concerned, the best way now is to just include advertising in the feed. Most feeds that do this insert a banner at the end of the story – InfoWorld throws a display ad in the copy after the first paragraph or so – like a fractional in a magazine. Not sure of what the numbers look like for that kind of thing, but my bet would be that it beats the partial feed hands down.

    And the trick to handling a lot of feeds is to skim quick (keyboard shortcuts are imperative) – hit the feed from multiple points (I use my iPhone and a nifty app by the name of Byline to keep current). Also – I have no problem hitting “mark all as read” and starting fresh after a vacation or unplugged weekend – the really important stuff you'll find always makes it's way to you.

    Posted by mturro | November 20, 2008, 4:28 pm
  3. This article I so true, keep on writing like this, enjoyment to read :) 762

    Posted by games | November 21, 2008, 7:41 pm
  4. Delete

    Sent via mobile (so please excuse the brevity and any typos)

    Posted by mturro | November 22, 2008, 8:16 am
  5. Delete

    Sent via mobile (so please excuse the brevity and any typos)

    Posted by mturro | November 22, 2008, 1:16 pm

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